Customer Experience

In the new digital insurance ecosystem, everything — from capabilities and services to product offerings — is connected to the customer experience.

Current events have significantly accelerated the rise of the policyholder.

In this podcast series, marketing expert Peter Van Aartrijk outlines 10 key steps to building a strong insurance brand.

Insurers will need to adjust to the possibility of continued remote work and create policies to protect adjusters in the field.

When tech works well on the front-end, brokers can maintain their market advantage even in the face of new competition.

Ready or not, technology and telematics data is changing the auto insurance industry (and its claims processes) as we know it.

Forbes magazine recently evaluated car insurance-company mobile apps with consumer convenience in mind.

Insurance carriers recognize that today's customers and prospects are seeking out preferred brands largely via web and mobile.