When I was a child, my favorite bedtime story was Dr. Seuss Horton Hatches the Egg. I remember my mother sitting on the edge of my bed reading about this amazing elephant, whose personal creed was a very important lesson for me. The memories and emotions this evokes in me...
What's in a name? For some, it's everything. Donald Trump, author and television personality, is best known for his real estate business, The Trump Organization. Considered by many a publicity hound and not known for shying away from the limelight, Trump plasters his name across all of his businesses and...
Several years ago I attended an industry conference where a number of workshops detailed how to use and manage various technologies. A senior-level IT executive spoke on the use of social media by businesses, and he pointed out that he blocked employees access to websites such as Facebook and Twitter...
Consumers interact with the insurance industry in five ways, according to a report from Agency Revolution. In Insurance Marketing Brief the Ultimate Shortcut to Growth, CEO Michael Jans identifies these interactions as