Bill Clinton's 1992 presidential campaign to unseat then-current president George H. W. Bush used the rallying cry of, It's the economy, stupid. Although meant as a focus for the campaign staff, the public became aware of the phrase and has paraphrased it hundreds of times for all sorts of causes.

Satisfied customers mean more profits--but you can't rely on tech alone to get them that way.

We know from the essence of Moore's Law that technology advancement will continue to astound us for the foreseeable future. The general understanding that every 18 months the power of computing will double while the cost is cut in half has resulted in an onslaught of new devices, new capabilities...

Drip, drip, drip. Effective marketing techniques are similar to water tortureboth are repetitive yet irregular, and eventually the recipient responds to your call to action (CTA).

For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

When asked what makes a great hockey player, hockey legend Wayne Gretzky said, Good players skate to where the puck is; great players skate to where the puck is going to be. The same sage advice could be given about great business marketing strategies.

I was never a member of the debate team, never ran for a political office, and have never argued a case in court. Im not a lawyer, nor do I play one on TVbut I do understand that all of these activities reflect selling.