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A closer look at why SMEs need intellectual property insurance
By Maddi BrownHaving intellectual property insurance in place is the only way that many SMEs can afford to enforce their rights.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Having intellectual property insurance in place is the only way that many SMEs can afford to enforce their rights.