Sales & Marketing

There is value in specializing as long as there are increasingly complex risks and correspondingly intricate coverages--both trends that show no signs of reversing. The challenge for brokers is figuring out how to specialize in a way that leads to the greatest business results.

Want to gain (and keep) more clients? Avoid sticker shock, make prospects laugh and craft a memorable user experience.

You can use a social referral or event to reach out to new prospects. Here are 7 tips for how to sell yourself without overstepping.

Welcome to June: The month of baseball games, summer picnics, graduation parties and weddings. Can you guess what coverage issue jumps to mind? That's right: liquor liability.

Here's how to refresh your sales routine: Document your successes, befriend a devil's advocate and become a branding strategist.

Maintaining underwriting standards and building personal relationships will go a long way to helping you be a more successful underwriter.