Sales & Marketing

An integrated marketing plan includes what prospects see, hear and read

Recharge your sales efforts with four steps

Here are four key things that agents should discuss with their clients and consider when issuing a network security liability policy.

The largest federally mandated change in the health insurance market since World War Two is coming at us fast. Virtually 100 percent of all insurance clients will be impacted in some manner by the PPACA legislation.

In these uncertain times, stop trying to predict what you can’t control—and instead put your energy into developing a marketing plan that will help you prosper in any economy and market.

While the upsides are both obvious and enormous, the countless attempts to integrate P&C and life agencies usually fail. Here are some suggestions for pulling off the combination.

Allstate agents: upset about the switch? Declare your independence.

Allstate’s plans to consolidate its direct-writer agencies and alter commissions is receiving a lot of negative feedback, including criticism from the executive director of the agent’s association.