Sales & Marketing

Beginning in mid-March, auto insurance comparison shopping activity took off like a 'Bat Out of Hell.'

A recent analysis by McKinsey & Co. identified five levels of insurance-pricing innovation and transformation.

Successful marketing is what causes a client to choose one broker over another.

An all-women panel at the 2020 BenefitsPro Expo shared their insights on embracing change and promoting growth.

Here is how one agency tested its business continuity plan and adpated during the COVID-19 pandemic

In part three of this podcast series, marketing expert Peter Van Aartrijk shares the 'Powers' involved in creating a strong insurance brand.