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The future of ultra-targeted insurance: Get bigger by thinking smaller
By Sarah JonesInsurance firms that use data to understand customers can create relevant market positioning to stand out amongst competitors.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Insurance firms that use data to understand customers can create relevant market positioning to stand out amongst competitors.