Sales & Marketing

Foremost received the Showcase Award of Excellence during the 2010 Annual Meeting and Showcase sponsored by IMCA.

There are two essentials required to enjoy the fruits of sales success: a "sufficient number" of prospects to cultivate, and a means to "warm prospects over time."

Although the CEOs of four global insurers are seeing some green shoots of economic improvement, they predict a long, slow recovery and a soft insurance market cycle that could extend well into the decade.

In the face of a weakening economy and a soft market, independent agents were able to hold on to a majority of the property and casualty premium market share, according to a study by the Independent Insurance Agents & Brokers of America, (IIABA) with

Agents are facing the softest market since 1933 and many are scrambling to find growth anywhere they can. Some agents are truly scared, and when a person is scared, emotions often trump logic. Quick fixes, even if illogical, become irresistible.

Mavens speak eloquently behind the lectern on the importance of "building rapport" with prospects and customers.