Sales & Marketing

With a new year just around the corner, its a good time to assess your own communication skills.

There's a big difference between being pushy and being professional.

Instead of asking prospects questions and listening, many salespeople describe their products or services and overcome prospects' objections. This strategy can backfire, find out why.

Customers are embracing the 'shop local' trend, and Small Business Saturday is an opportunity to market the added value your agency provides to customers.

Pay rates vary from one region to another within the U.S.; in some places, the pay gap between men and women varies substantially, too.

Yes, cold calling will eventually lead to appointments and sales, but how many hours will you waste listening to the phone ring to get them?