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How to avoid damaging insurance agency branding mistakes
By Rosalie DonlonInnovative agencies consider customer and prospect marketing as a strategic investment rather than a tactical project.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
Innovative agencies consider customer and prospect marketing as a strategic investment rather than a tactical project.