Sales & Marketing

Until the appropriate cultural foundation is laid down, no amount of tactical or process-driven solutions will ever make a sustainable difference.

A sales veteran talks about how marketing differs from calling everyone in a given area code till you're hoarse.

The use of data analytics is both necessary and inevitable for implementing successful lines of commercial auto insurance.

A putative class action filed in federal court accuses California-based CIBA Insurance of operating as an illegal 'Ponzi scheme' in collaboration with a number of insurance company partners, including co-defendant Great Lakes Insurance SE.

How successful your agency becomes is only half about your ability to sell insurance.

Only workers' comp products saw a negative premium renewal rate change during the first quarter of 2018, according to IVANS Index data.