MY LAST column ("Have a Quantifiable Plan to Sell New Business in 2004," January 2004) created quite a response. A number of producers asked, "How do you put together a personal marketing and business plan?" Let's review the basics. Remember, it's
By the time this article goes to press, many of you will have begun the planning process for the new year. I routinely ask people if they have a marketing and business plan and a defined method for selling insurance that can be measured and
