From Trump to your agency, the way you use your name matters big-time.

From Trump to your agency, the way you use your name matters big-time.

Consumers interact with the insurance industry in five ways, according to a report from Agency Revolution. In Insurance Marketing Brief the Ultimate Shortcut to Growth, CEO Michael Jans identifies these interactions as

Prevent social media from being a double-edged sword by enforcing a solid policy.

Prevent social media from being a double-edged sword by enforcing a solid policy.

Bill Clinton's 1992 presidential campaign to unseat then-current president George H. W. Bush used the rallying cry of, It's the economy, stupid. Although meant as a focus for the campaign staff, the public became aware of the phrase and has paraphrased it hundreds of times for all sorts of causes.

Satisfied customers mean more profits--but you can't rely on tech alone to get them that way.

We know from the essence of Moore's Law that technology advancement will continue to astound us for the foreseeable future. The general understanding that every 18 months the power of computing will double while the cost is cut in half has resulted in an onslaught of new devices, new capabilities...