Matthew Marrone provides steps for policy inception and renewal that will go a long way toward meeting and documenting insured's expectations of coverage.
To paraphrase Abraham Lincoln, you can please some people all of the time, and all people some of the time, but you can't please all people all of the time.
It used to be easy to classify insurance brokers and agents, as they were distinguished from each other and their roles were defined. Agents were salaried employees or exclusive agents of an insurance company.