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While one end of our industry pool is being chlorinated, the other is proving to be a fertile sea birthing effective, helpful advisors.
Today's buyers go through the same basic journey. They all start online.
Often, producers will, with seeming pride, tell me 'Oh, I only work on referrals.' In theory, this is a terrific idea. In execution, it's tragic.
How many brokers are conducting a mid-year stewardship meeting where the purpose is to renew the relationship with the client?
Yeah, fourth quarter is busy, I get that, but prospecting is about the last thing a producer should ignore.
For some, ownership is a 'free pass' that allows them to not be accountable to anyone and therefore to not have to perform.
If you can find a little of your leftover inner child, it can make this responsibility thing a whole lot more fun.
Until the appropriate cultural foundation is laid down, no amount of tactical or process-driven solutions will ever make a sustainable difference.
I know we are always looking for new ideas, yet most of the time, we haven't put the most basic ideas into practice.