Marketing through social media markets has become an essential strategy for businesses across the country. In order to learn from mistakes and reinforce social media development, social media consulting group Convince and Convert named 11 social media myths
Approximately half of all companies surveyed in the U.S. and Western Europe do not have a strategy in place for mitigating the effect of the seasonal flu on their businesses, according to The Economist Intelligence Units report, Strategies for Seasonal Influenza: Spreading Prevention Across the Workforce.
During Turnstones Millennials in the Workplace discussion at Impact HUB, a panel of young business leaders suggested recruiting and inspiring leadership and mentorship in the workforce, as well as providing the opportunity for professional and personal growth is essential in retaining millennials in the workplace.
In its 2013 Data Breach Investigations Report, Verizon Enterprise reported that 74 percent of data breaches to small businesses are crimes of opportunity that occur because a hacker notices and exploits a weakness. Nearly half of these breaches are enabled by in-house mistakes made by employees who are not aware...
Some brands have stopped trying to measure social media ROI, asserting that social media does not serve as a sales engine. Indicators that gauge the effectiveness of social media in terms of financial return are being dropped in favor of data that aids in audience-building, brand awareness and customer relations.
Regulatory experts at Wolters Kluwer Financial Services analyzed 2012 state market conduct exams and reported that P&C insurers failure to handle claims within specified time frames and their use of unapproved forms and rates were the two biggest criticisms.
A report from BI Intelligence shows that each social media platform has created a unique identity due to the varying demographics of different platforms. For agents, this means not only developing a strong social media marketing strategy, but developing a more specialized tactics for each platform, depending on the target...
No matter the industry, people seek out Internet reviews of products, restaurants and services. But if those reviews are fake, written by a competitor trying to divert the companys business, legal implications may arise.