Pace of change is pushing insurers to have wholly digital sales process within the next few years.

Pace of change is pushing insurers to have wholly digital sales process within the next few years.

Marketing officers understand the brand, the customers and the products better than anyone, and are naturals to integrate with the C-suite for digital collaboration.

Carriers that use digital innovation to offer customers better prices or better experiences can keep their own customers and lure other customers away from competitors.

Carriers that use digital innovation to offer customers better prices or better experiences can keep their own customers and lure other customers away from competitors.

By taking action to help their agents think and act strategically about people, processes and technology, carriers can promote their own growth while helping improve agency performance

The agency distribution channel remains the dominant interface between consumers and insurance carriers. Carriers hoping to increase profitable growth should create preferred relationships with agency partners through these 8 steps.

The agency distribution channel remains the dominant interface between consumers and insurance carriers. Carriers hoping to increase profitable growth should create preferred relationships with agency partners through these 8 steps.