MOST insurance advertising is designed to encourage customers to choose with whom to do business. It's the customers' fingers--not the agency's--that do the walking. When a prospect calls, many agencies immediately start
Hiring a producer is one thing; successfully hiring one is quite another. In small and midsize agencies in particular, hiring just one producer can make a big difference, for better or worse. Producers with similar experience and production
Hiring a producer is one thing; successfully hiring one is quite another. In small and midsize agencies in particular, hiring just one producer can make a big difference, for better or worse. Producers with similar experience and production
If you are thinking about obtaining a new carrier, consider a few important points before you proceed.Do you need another carrier? Many agencies seek new carriers just because they like the idea of having another one. Or perhaps they just want to add
I HAVE worked with many independent agencies in Southern Louisiana, and quite a few are located in New Orleans. I have visited New Orleans twice since Hurricane Katrina hit, and the devastation is worse than television could ever convey. I believe
I HEAR many agencies brag about how successful their clusters have been--but I rarely hear anything from those involved in all the unsuccessful ones. (By "cluster," I am referring to a limited number of agents who combine certain aspects of
Today's carrier marketplace is quite diverse. While diversity among carriers provides agencies with opportunities to build a strong stable of carriers, it also requires them to more carefully investigate their carriers. Neglecting to do so can
I recently received one of the best presents of my career. An agent sent me a copy of an article I authored many years ago. A note attached to it said, "We've come a long way since then--thanks for getting us started!"Eight
I recently received one of the best presents of my career. An agent sent me a copy of an article I authored many years ago. A note attached to it said, "We've come a long way since then--thanks for getting us started!"Eight
I regularly encounter agency owners and managers who have relinquished management of their automation systems and, as a result, don't know how their systems work or how to use them effectively. Because most agency owners and managers are