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Navigating affinity insurance trends in 2024 and beyond
By Ann Dieleman, MBA, PCCThe insurance industry is operating in a new world, and the affinity insurance market can't rely on tried-and-true practices.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
The insurance industry is operating in a new world, and the affinity insurance market can't rely on tried-and-true practices.