Top Sales & Marketing Stories
What does your prospect really want?
By Wendy WeissWhen you follow your prospects agenda rather than your own, you will be astonished to discover how easy it can be to engage with prospects.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
When you follow your prospects agenda rather than your own, you will be astonished to discover how easy it can be to engage with prospects.