Sales & Marketing

Communicating with clients takes more than just jargon-laden mass emails.

A Chubb research project found that it's not what you say to prospects that matters; it's what they hear.

Learn how a small-town, old-fashioned insurance agency tweaked its business model to compete in the digital age.

The small device that was approved, a Snap drone, has internal rotors and is designed to break apart in the event of a crash to prevent injuries.

For Cobb-Hall, clear messaging, client education and solid communication add up to an enviable retention rate.

What prompted NU's editor-in-chief to create an awards program for independent P&C insurance agencies?