By shifting the focus of their next demand letter from the insurer to the insured, the plaintiff's counsel said the defendants became the most persuasive advocates for settlement. (Credit: IgorGolovniov/Shutterstock.com) By shifting the focus of their second demand letter from the insurer to the insured, the plaintiff's counsel said the defendants became the most persuasive advocates for settlement. (Credit: IgorGolovniov/Shutterstock.com)

After a demand letter sent to a trucking company's insurer failed to spur negotiations in a wrongful-death claim, a team of Georgia plaintiff attorneys decided to take a page out of a trial guidebook.

By shifting the focus of their next demand letter from the insurer to the insured, plaintiff counsel said the defendants became the most persuasive advocates for settlement.

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Cedra Mayfield

Cedra Mayfield is a litigation reporter with the Daily Report, the ALM newspaper in Atlanta. She can be reached at [email protected]. Twitter: @cedramayfield

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