I hate to be a party pooper, but the fact that Google has closed down its aggregator website for auto coverage, at least for the time being, doesn't mean insurance agents should be dancing in the streets to celebrate the "victory" of live intermediaries over Internet sales.

Indeed, even a mild sigh of relief might be premature, given the inclination of more and more consumers to do much of their business online, along with the emergence of a growing number of Internet-based aggregators to meet this emerging demand.

Bottom line, agents shouldn't read too much into Google's decision to withdraw from the insurance intermediary business. What's more, I think they would be making a serious mistake if they believe this development represents some sort of fundamental "proof" that agents will always trump web-based alternatives.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.