As we stand at the beginning of the next hurricane season, heres one prediction Im willing to make: When it comes, the next hurricane will bring more than high winds and plenty of claims.

As we stand at the beginning of the next hurricane season, heres one prediction Im willing to make: When it comes, the next hurricane will bring more than high winds and plenty of claims.

Following a hurricane, insurers need a plan to preserve brand credibility while responding to claims because, in Florida, it has become easy and politically rewarding to depict insurance companies as enemies of the people.

Following a hurricane, insurers need a plan to preserve brand credibility while responding to claims because, in Florida, it has become easy and politically rewarding to depict insurance companies as enemies of the people.

Dim the lights, turn on the projector, and cue the voiceover: "In a world gone mad, when everything was crumbling around them, one industry stood strong -- INSURANCE!"

More local govenments are implementing a hidden fee on motorists and their insurers for providing emergency response services.