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Logic makes people think; emotion makes them act.
Expertise, gained through victories and defeats, is a critical component of the credibility needed to be a trusted advisor.
Making a favorable first impression with a prospect dramatically increases your chances of hearing a 'yes' later on.
Great storytelling that can be implemented during the sales process includes these five critical elements.
To cut through the noise and convince someone to listen to you, you must have a compelling story to tell.