Sales slumps don't discriminate. Even the most successful, seasoned producer could face one.

New ideas regarding how producers should market themselves and their agencies emerge daily, especially with the innovations in automation. It's similar to the nuances that arise with football offensive schemes. Weve witnessed the T formation, the I formation, the wishbone, the pro set, the pistol, and so on, which were...

The sales approach can't be limited to one style: For success, a producer must adapt the proposal to the client's needs.