Carriers are in the early stages of exploring the connected home market. They may consider partnering with companies that already have applicable technologies, or coming to market with their own version of technology under a white label.

Changing customer demands drive smarter product development. In personal lines and, increasingly, commercial lines, insurance customers are no longer satisfied with one-size-fits-all product offerings. They now expect products that are tailored, not just to their specific market segment, but to their individual needs.