Keynova Group: Incorporating mobile device capabilities into policyholder and prospect actions makes it easier and quicker for users to complete tasks. (Credit: Adobe Stock)
Among the top P&C insurance carriers in the U.S., two stand out for mobile-app and mobile-web customer engagement, according to the Q1 2025 Mobile Insurance Scorecard conducted by the digital financial services intelligence firm Keynova Group.
“Mobile tends to be the primary and preferred channel for younger populations,” Keynova Group Managing Director Beth Robertson said in a recent interview. Among more mature insurance consumers, insurance mobile app and browser use “is increasing,” she added.
Keynova’s Mobile Insurance Scorecard surveyed mobile app and browser experiences, usage and services offered by the top dozen insurance carriers in the U.S. The research determined that GEICO has the best mobile-app service while Progressive wins for mobile-web experience.
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Elana Ashanti Jefferson
Elana Ashanti Jefferson is ALM PropertyCasualty360's Editor in Chief. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
