Understanding where and how to apply AI to insurance marketing, and doing so responsibly, can better help us steer insurance-marketing campaign strategies toward success. (Credit: U2M Brand/Adobe Stock)
As a classic car guy, shiny objects that move fast and offer a lot of power always hold my interest.
The same is true when artificial intelligence (AI) merges with my professional life in insurance marketing.
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Larry Neilson
With 40 years in the Property & Casualty insurance industry under his belt, Larry has helped insurance agents, carriers, MGAs/MGUs, wholesalers and program administrators capitalize on the latest in sales and marketing, data development, Internet marketing, SEO, email marketing and social media marketing. As CEO and Co-founder of Neilson Marketing Services, Larry and his team have set the standard in P/C outbound telemarketing, data analytics for niche marketing, online insurance coverage searches, program accessibility and specialty insurance placement. Over the years, Larry expanded Neilson Marketing Services programs to provide digital strategies for both retail and wholesale entities in the industry. Our Insurance Internet Marketing division provides firms with SEO, monetized websites, SMM that promotes and markets companies and their programs across all social media platforms, email and drip marketing campaigns and much more.
