Southern California guard JuJu Watkins (12) is guarded by UConn guard Paige Bueckers (5) in the second half of an NCAA college basketball game, Saturday, Dec. 21, 2024, in Hartford, Conn. Photo: Jessica Hill/AP
With the college basketball season underway, State Farm is investing in the women’s game and University of Southern California sophomore Judea "JuJu" Watkins.
The NIL deal marks the second financial agreement between a college athlete and the brand. In October 2023, State Farm signed University of Iowa star Caitlin Clark. Clark is now a member of the Indiana Fever in the WNBA.
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Joe Toppe
Joe Toppe serves as managing editor of PropertyCasualty360.com. Joe is also a father of three, an author, and longtime lover of baseball.
