Anyone who's worked in customer service, especially in the insurance industry, knows that not every sale is a breeze. You often have to bend over backward to meet customer wants and needs to earn their business and keep them coming back. These difficult moments are called customer friction points. They are those uncomfortable moments that make buying from your agency more difficult.
While you can't address every client concern, you can minimize these friction points if you're prepared for them.
The slideshow above illustrates five common customer friction points and some simple solutions to tackle them head-on.
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