International travel has now come full circle from the lockdowns, business closures and anemic tourism activity that characterized the pandemic era.
Global tourism returned to 96% of pre-pandemic levels during the first half of 2024, according to the World Tourism Barometer published by the United Nations. Researchers determined that:
- 790 million tourists traveled internationally during the first seven months of 2024.
- That represented an 11% rise from 2023 travel numbers, and only 4% less than 2019 (the last full year of travel data before COVID-19).
Pololikashvili added that the uptick in globetrotting parallels the need for planning and management in places that people are seeking out so “the immense socio-economic benefits are paired with inclusive and sustainable policies.”
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