To attract new, diverse talent, insurance carriers and agents must prioritize strategies aimed at engaging this dynamic generation and capitalize on opportunities to educate them on the many career paths insurance offers beyond underwriting, claims and sales. (Credit: fizkes/Shutterstock.com)

As the workforce evolves, organizations in the property and casualty (P&C) insurance industry face a unique challenge: attracting and retaining Gen Z talent. Born between the mid-1990s and early 2010s, Gen Z brings fresh perspectives, digital fluency and a desire for meaningful work. However, many young professionals remain unaware of the plentiful opportunities within the insurance industry.

At its core, insurance is about helping people. Roles require empathy and problem-solving skills, making a real impact when clients face tough situations. It’s also rapidly evolving. Many companies are using AI, machine learning and big data to improve their services and transform their organizations.

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