In a survey of Gen Z adults from earlier this year, the NAIC asked participants to finish this sentence: “The thought of dealing with insurance makes me feel…” To which 54% of respondents said “anxious” or “overwhelmed.”

Only about a fourth of those surveyed could correctly identify simple insurance terms like “deductible,” and 22% have little or no awareness of the importance of auto coverage.

“There's a gap in insurance knowledge among Gen Z adults," Andrew N. Mais, NAIC president and Connecticut Insurance Commissioner said in a release about the study. "This is a critical time in their lives, as they are laying the groundwork for their financial futures, and as an insurance regulator, I know how confusing navigating the world of insurance can be. The good news is you don't have to figure these things out by yourself. There are independent resources to help consumers of all ages and stages of their lives get answers to insurance questions and ensure there are no gaps in their coverage."

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.