One in five agents (21%) believe carriers are doing an extremely poor job of meeting the challenges of the hard market. (Credit: Yuliia Sydorova/Adobe Stock)
Agents are adapting to a tough market by increasing their use of digital services and digital interactions, according to a recent webinar.
Speaking at Travelers Institute's Mastering Market Shifts webinar, Charles Symington, president and CEO of Independent Insurance Agents & Brokers of America, said the organization's 2024 Agency Universe Study found agents turning to tech for help. Among those surveyed, 32% said the biggest change they've made to adapt to the hard market has been ramping up digital services and interactions with clients, and 27% have increased their digital interactions with carriers.
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