An insurance agency's core functional areas include marketing, finance and human resources. (Credit: Sergey Nivens/Adobe Stock)
The rapid growth of cloud-native technologies, artificial intelligence (AI) and other innovations empower insurance agencies to increase productivity, enhance the customer experience and even reduce costs like never before.
But, increased choice is creating complexity and clouding good decision-making. Agency owners often choose multiple bespoke solutions for each individual task, rather than focusing on solutions for core functional areas that can be more effective in creating efficiencies.
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