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Remember the good 'ole days when you would ask kids what they wanted to be when they grew up and chances were good they'd say an astronaut, firefighter or movie star?

Well, ask a kid in 2024 what she wants to be when she grows up, and thanks to the thorough saturation of social media platforms like TikTok, SnapChat and Instagram, that kid may very well say that she wants to be an influencer when she grows up.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].