Following price, the largest considerations customers have when purchasing insurance are coverage options (73%), brand/reputation (36%) and mobile app experience (35%). (Photo: Prostock-studio via Adobe Stock)
Digital services are almost as important to consumers as a carrier's reputation when it comes to selecting insurance coverage, a new survey from insured.io has revealed. Their 2024 User Experience Survey showed that while younger generations prioritize digital offerings higher than their elders, customers across all age groups have certain expectations when it comes to their insurer's apps and website.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
