While the economics behind embedded insurance for many brands are opportunistic, its rise also represents a significant transition in how consumers interact with insurance products. (Credit: nito/Adobe Stock)
Embedded insurance, an innovative approach integrating risk protection into customer purchase journeys, is gaining popularity as businesses offer coverage alongside their products or services.
According to DataHorizzon Research, the embedded insurance market was valued at $63 billion in 2022 and is expected to reach $482 billion in 2032.
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