An under informed customer may choose the cheapest available package, which may not cover them correctly if a tragedy happens. This is where independent agents are invaluable. (Credit: iStock/ALM archives) An under informed customer may choose the cheapest available package, which may not cover them correctly if a tragedy happens. This is where independent agents are invaluable. (Credit: iStock/ALM archives)

When people are concerned about the economy, they focus on saving money more than ever. That's especially apparent with insurance, where consumer preferences in challenging times are often to buy the cheapest coverage they can find or even go without insurance if they can.

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