The media reports a lot on "deepfakes" and, more recently, "cheap fakes"— video and still images that do not reflect reality but are, in essence, an AI-generated facsimile that looks and sounds frighteningly like the real thing.
The rise of synthetic voices
Of course, synthetic media isn't limited to just images and video. Voices can—and are—also faked. Voice cloning is technology that uses artificial intelligence to create a replica of a specific person's voice. In a true-life story, there was rampant online speculation that actress Scarlett Johansson's voice was dubbed for use in a new voice assistant model by the makers of ChatGPT without her permission. The matter was left among lawyers but raises questions about copyright, privacy and emotional connections with AI assistants.
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