In response to the growing adoption of AI in the insurance industry, the Big "I" has released their Trusted Choice AI Marketing Toolkit. The toolkit aims to provide solutions that independent agents can implement immediately to harness the power of AI in order to "enhance client relationships, optimize marketing efforts and drive business growth."

The toolkit covers AI topics including:

• Managing AI prompts: How to communicate with AI tools to get the output you need.
• AI for marketing and sales: How independent agents can use AI-assisted marketing strategically to allow them to generate copy and materials as efficiently as if they had a full-time marketing staff.
• Using AI for SEO: How to make sure your agency is easily found online.
• AI chatbots: How agents can leverage chatbots to enhance customer interactions and streamline communication.
• Top AI tools: How to select the best AI solutions for your agency's unique needs.
• AI ethics and best practices: How to ensure that AI systems are used responsibly in order to mitigate risk.

"Given the pace of AI, many may be feeling some uncertainty and perhaps fear. In collaboration with our supporting partners and Big "I" teammates, we are working to create clarity and a better understanding of the many opportunities and some of the risks associated with AI in our industry," Chris Cline, executive director of the Big "I" Agents Council of Technology, said in a release.