"For an everyday consumer, if you have to have a big glossary to explain your jargon, I think your jargon is wrong," says Geoff Keast, vice president of sales at INSTANDA. (Credit: Andrey Popov/Adobe Stock)

Insurance policies are filled with confusing, albeit regulated, terms. It's no surprise many homeowners have difficulty understanding their policies, but is this disconnect costing insurers? Would agents and brokers sell more policies if potential insureds weren't bogged down by insurance jargon and legalese?  It's an interesting concept that Geoff Keast, vice president of sales at INSTANDA, thinks will help policyholders and insurance companies prosper.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Ashley Hattle-Cleminshaw

Ashley Hattle-Cleminshaw serves as ALM's PropertyCasualty360 Senior Editor. She brings 10 years of experience in journalism and communications to the editorial team. Reach her by sending an e-mail to [email protected].

Agency Management
Personal Lines
Education & Training
Personal Lines
Loss Control