Insurtechs can help bridge the gap between insurers and ticketing platforms to identify the needs of customers and build insurance and non-insurance solutions tailored to event audiences. (Credit: Shutterstock)
From the Olympics to the Eras Tour, 2024 will include several high-value events.
When it comes to such once-in-a-lifetime experiences, consumers are willing to pay more than ever before to secure a ticket. However, following the pandemic, consumer considerations when purchasing a ticket have changed. They're warier of risks like missing an event due to illness or a severe weather event. There's also the matter of canceling flights, hotels or short-term rentals if they're unexpectedly unable to attend.
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