The rate of customers who actually switched auto carriers increased, as well, from 3.6% in Q4 2023 to 3.9% in Q1 2024. Credit: aohodesign/Adobe Stock
Insurance customers shopped for auto policies at record rates in the first quarter of 2024 after three continuous months of decreased shopping to end 2023, according to the latest J.D. Power LIST Report.
In December 2023, the auto shopping rate settled at 11.7% before it began to tick upward to 12.1% in January, then 12.5% in February and 13.5% in March – the highest shopping rate recorded by the LIST report since the LIST series began in September 2020. Overall, the shopping rate for Q1 2024 was 12.8%.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
