Generative AI software offers customized marketing with automated lead generation and qualification, streamlining a process that 61% of today's marketers say is their biggest challenge, according to HubSpot. (Credit: Naret/Adobe Stock)
Finding qualified leads is crucial to any marketing plan. Traditional lead generation methods are time-consuming and may not reach the right audience, as up to 50% of people who see ads aren't a good fit for the advertised product, according to Sales Insights Lab. Some generative artificial intelligence (gen AI) programs have honed in on lead generation and qualification, offering insurers a streamlined approach to reach new potential policyholders.
AI in P&C insurance
The use of AI in P&C insurance covers a broad spectrum of the process, from helping find new policyholders through lead generation to streamlining underwriting and claims. While the human touch is still vital to the industry, AI is helping bridge some of the gaps in services and talent.
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