Affinity vs. embedded insurance and today’s consumers
Affinity insurance marketing remains crucial despite shifting policyholder tastes, says PIMA Executive Director Ann Dieleman.
That old English proverb birds of a feather flock together comes to bear in the insurance world.
How?
Individuals and groups with shared occupations or preoccupations often have similar insurance and risk-management needs. That’s where affinity insurance marketing and sales come in, explains Ann Dieleman, executive director at the Professional Insurance Marketing Association (PIMA).
“The affinity insurance market landscape has become increasingly intricate,” Dieleman wrote in a recent PropertyCasualty360.com article. “This changing landscape presents both challenges and opportunities.”
Dieleman elaborated on this topic during an episode of the “Insurance Speak” podcast. In it, she talks about why affinity insurance programs remain crucial, and where they fit with the growing push for digital transformation. Dieleman also shares general insights about insurance-business success gleaned from her unique position and relationships.
You can listen to our full discussion above, or subscribe to Insurance Speak on Spotify, Apple Music or Libsyn.
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