Gen Z and Millennials often learn about insurance policies and coverage options on TikTok. Insureds may lose a valuable resource for connecting with a younger audience if the TikTok ban passes. (Photo: Diego M. Radzinschi/ALM)
The U.S. House of Representatives passed a bill on March 13, 2024, that could lead to a ban on TikTok, the popular and lucrative social video app that's become an integral marketing tool for today's businesses.
The legislation, called the Protecting Americans from Foreign Adversary Controlled Applications Act, requires the Chinese tech giant ByteDance to sell TikTok to a U.S.-based company within 180 days of the bill's passing or face a nationwide TikTok ban.
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