Gen Z and Millennials often learn about insurance policies and coverage options on TikTok. Insureds may lose a valuable resource for connecting with a younger audience if the TikTok ban passes. (Photo: Diego M. Radzinschi/ALM) Gen Z and Millennials often learn about insurance policies and coverage options on TikTok. Insureds may lose a valuable resource for connecting with a younger audience if the TikTok ban passes. (Photo: Diego M. Radzinschi/ALM)

The U.S. House of Representatives passed a bill on March 13, 2024, that could lead to a ban on TikTok, the popular and lucrative social video app that's become an integral marketing tool for today's businesses.

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Ashley Hattle-Cleminshaw

Ashley Hattle-Cleminshaw serves as ALM's PropertyCasualty360 Senior Editor. She brings 10 years of experience in journalism and communications to the editorial team. Reach her by sending an e-mail to [email protected].

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