Insurance companies are now tasked with maximizing the benefits of digital tools while maintaining personal engagement with customers at critical moments. (Credit: KHUNKORN/Adobe Stock) Insurance companies are now tasked with maximizing the benefits of digital tools while maintaining personal engagement with customers at critical moments. (Credit: KHUNKORN/Adobe Stock)

The insurance industry has seen a shift in customer preference toward self-service portals due to the rapid rise of tech-savvy customers. In fact, claims handled virtually by mobile apps and digitally through automated processing increased from single digits to 55% over the last few years.

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